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HONG KONG – Transitioning one’s look from summer to fall is a breeze with the right accessories.
“Cold weather spells mean wrapping up in scarves, donning hats and gloves, and accessorising with handbags in lush fabrics and colours. These accessories basically make a look stand out in a sea of neutrals,” according to Celine Lau, Director for Jewellery Fairs at UBM Asia. “For accessories wholesalers, retailers and other business owners looking for inspirational ideas for the Fall/Winter season, it is important that they get an immediate preview of the season’s trends and access to creative ideas that can help them step up their game.”
Asia’s Fashion Jewellery & Accessories Fair – March (3FJ) is one business platform that doubles as a reference point to all things vogue.
Scheduled for February 27 to March 2 in Halls 3 and 6 of the AsiaWorld-Expo (AWE), 3FJ is a bridge that connects buyers to fashion jewellery and accessories suppliers from around the world. |
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It brings the best of the industry to one venue, enabling participants to reach out to customers, get a closer look at the latest trends that could impact revenue growth and fine-tune their expertise.
India, Korea, Mainland China, the Philippines and the Taiwan region will have their group pavilions, further reinforcing their long-term competitive strengths in fashion jewellery and accessories design and production.
Also not to be missed are the Designer Atelier, Fashion Accessories Zone and Stainless Steel Jewellery Pavilion, which are among the show’s popular attractions. |
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Radhika Gupta of India-based 5 Elements is launching a fashion jewellery collection made of natural materials such as hand-woven jute and shells, which are favoured for their earthy and enduring appeal. Gupta’s love for all things natural is also evident in her bag creations – think beltbags, bucket bags and mini tote bags – which are also made of the durable and eco-friendly material.
“These handbag styles have really been on trend for a while now, and will remain wardrobe staples,” Gupta shares. “For 3FJ, we will present our jute collection, which is a trend in itself. We have used a lot of hand-weaving options for this accessory line.”
Blue Planet Inc of the Philippines is celebrating the beauty of natural forms, colours and textures in its extensive
selection of chic fashion jewellery
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made of wood, abaca, seashell and raffia.
Necklaces, accessories that pack a powerful punch, are going to show off the elegance and natural beauty of wood – a medium that Blue Planet has full mastery of. Hand jewellery, such as bangles and bracelets, will be made of light materials, including small shells, cords, abaca and raffia, says company executive Richard Forteau.
Founded more than two decades ago, Blue Planet counts Europe, Japan, Hong Kong, Australia, the US and Canada among its main markets.
“Buyers should not miss the Blue Planet booth if they are looking for new fashionable items at good prices and that are easy to sell for the new seasons,” Forteau adds.
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Stainless steel jewellery maker Sumsoar Group of China is giving professional buyers the opportunity to meet their customers’ style preferences through product personalisation. Clients may request Sumsoar to custom-engrave charms and bangles, and choose the gold colour plating they prefer, says company executive Winnie Xu.
Handmade jewellery in mixed metals will also be launched at the fair. “We will apply this mostly to bracelets and children’s accessories, which have proven to be popular season after season,” Xu explains. “I am sure that buyers will be impressed with what we will be presenting at the fair, not only in terms of the new look and feel of our latest collections but at how competitively priced they are.”
Earrings, consistently one of the most compelling accessory trends, are among India-based SK4 Creations’ main offerings at 3FJ.
“We will be showcasing more earring designs,” notes company owner |
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Adnan Khan. SK4 continues to make waves with its fan-shaped tassel earrings in cobalt blue, coral, tourmaline green and other vibrant hues. “Hair accessories are also a strong product category for SK4. Buyers will be impressed with our fabric turban and knot headbands.”
For Yiwu Yachan Accessory Factory of China, bangles will be one of the hottest accessories in the coming seasons. “Most of our customers from different regions require collections in special designs,” a company executive says. “We also expect earrings in bolder styles to be in demand.”
Some of Yiwu Yachan Accessory Factory’s latest earring designs feature long cable chains, crosses and classic hoops.
Flamboyant pairs such as hoop drop earrings adorned with fan-like tassels in radiant colours are also among the manufacturer’s top draws. |
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3FJ exhibitors will be delighted to learn that they may avail themselves of free product photography and video services onsite through UBM’s partnership with Picup Media, the company behind GemLightbox.
GemLightbox fulfils the functions of a mobile or portable fixed lighting environment. Specifically designed for jewellery photography, the lightbox features a turntable that allows one to capture 360-degree product views using a mobile phone. Users may directly upload the videos and photos on their social media channels and share their product stories instantaneously. The table inside the lightbox measures 15cm by 15cm, which makes it suitable for 95 percent of the jewellery products on the market, the company says. |
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“Following the successful launch of our partnership with Picup Media at the September Hong Kong Jewellery & Gem Fair, we have decided to bring the same jewellery photography and video service to our shows in Hong Kong in 2019, starting with 3FJ,” says UBM’s Lau. “Our goal is to deliver additional value to our exhibitors by giving them the option of showcasing their products through quality images and videos.”
Picup Media is the Official Product Photo Partner for the 2019 editions of Asia’s Fashion Jewellery & Accessories Fairs – March & September, and the June and September Hong Kong Jewellery & Gem Fairs.
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Asia's Fashion Jewellery & Accessories Fair - March 2019
Fair Dates & Opening Hours |
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| 27. 2. - 1. 3. 2019 |
1000 - 1800 |
| 2. 3. 2019 |
1000 - 1700 |
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*Registration counters will be closed 30 minutes before the fair ends.
Venue
Halls 3 & 6, AsiaWorld-Expo, Hong Kong International Airport, Lantau Island, Hong Kong
For inquiries:
Marketing Communications Department, Jewellery Fairs, UBM Asia
T +852 2585 6197
F +852 3749 7318
E pressafj-hk@ubm.com
W https://exhibitions.asiafja.com/3fj/en-us/
About UBM Asia’s jewellery fairs
Asia’s Fashion Jewellery & Accessories Fair – March (3FJ) is organised by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organiser in the world. Please visit www.ubm.com/asia for more information about our presence in Asia.
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