Press Release No. 2

HONG KONG – If there is one piece of accessory that could elevate a look from basic to unique that would be the necklace. Colourful, delicate, layered or chunky, neckpieces can amplify a style instantly, add a touch of elegance to everyday wear, and help take an outfit from day to night in a flash. Of course, one cannot have enough bling. Necklaces, however, play an exceptional role among accessories since they help frame the face, accentuate a wearer’s best features and often are the first to make a stunning impression because of their relative size. “Necklaces add a touch of sunshine to fall and winter wear. We expect to see layered chain necklaces in various lengths, chokers, oversized chains, delicate neckpieces in velvet, metal, cord, leather and mixed media piled on top of turtleneck sweaters and peeking under coats and jackets when the weather turns chilly,” says Celine Lau, Director for Jewellery Fairs at UBM Asia. “These accessories add polish to a look and bring the entire ensemble together,” Lau continues. “Shawls and scarves also make exciting additions, especially those in colours reflecting the rich hues of autumn. They are major style staples on their own.” At Asia’s Fashion Jewellery & Accessories Fair – March, some of

the region’s major design houses and accessories experts will present  anything and everything cool, shiny and colourful that has to do with Fall/Winter 2019-2020 neckwear to international buyers. India, Korea, Mainland China, the Philippines and the Taiwan region will have their dedicated pavilions, offering buyers the rare opportunity to meet with those markets’ most competitive accessories and fashion jewellery suppliers at one go. Buyers cannot also afford to miss the Designer Atelier, Fashion Accessories Zone and Stainless Steel Jewellery Pavilion for cutting-edge, urban-inspired and classic designs.

Lively and vibrant

GZ Keep Long Co Ltd of Dongguan, China is channelling a youthful vibe into its collection of long beaded neckpieces in pastel and rich hues. Some of the manufacturer’s eye-catching creations are station necklaces embellished with glass beads in peridot green, soft blue, pink and red, and accented with metal alloy beads. Pendants in abstract shapes add a touch of complexity to the pieces. Blue Planet Inc of the Philippines is out to make a statement with its handcrafted necklaces that can take any outfit from typical to striking. One of the manufacturer’s inspiring neck adornments is a bib-like accessory made of wooden discs in silver, black, grey and aquamarine tones.

India-based SK4 Creations will display its immense skills and mastery of hand-beading work and detailing through bold neck adornments. “Since embellishments are our strength, we are working on some statement necklace designs using thread, raffia and fabric,” company owner Adnan Khan says. Launched in 2010 by the husband-and-wife team of Adnan and Salma, SK4 started as a scarves vendor, eventually venturing out to other product lines including hair accessories, handbags and fashion jewellery. Each piece produced by the company is handcrafted in India, Adnan shares.

Youthful spirit

Yiwu Yachan Accessory Co Ltd, a fashion jewellery manufacturer based in Yiwu City in Zhejiang, China, is demonstrating its design and manufacturing strengths through its sleek pendant necklaces inspired by the crescent moon, sun, birds and daggers. The pendants are delicate and available on different chain lengths, making it easier for the wearer to either go discreet or bold by creating a multiple-layer necklace effect. The pendants feature different textures and details for contrast. Stainless steel jewellery maker Sumsoar Group Co Ltd of China is giving professional buyers the

opportunity to meet their customers’ style preferences through product personalisation. “For necklaces, my idea is to showcase Do-It-Yourself charm necklaces,” says company executive Winnie Xu, adding that two-tone neckpieces are also going to make their debut at 3FJ. The edgy styling of Shenzhen Karma Metal Jewelry Manufacturer’s men’s and unisex necklaces is also guaranteed to win fans at 3FJ. Stainless steel is paired with materials in rich brown and warm shades for an earthy and modern look.

Striking Visuals

In partnership with Picup Media, UBM will help 3FJ exhibitors amp up their social media visuals and boost their engagement rates through an onsite GemLightbox photography and video service. Developed by Picup Media, GemLightbox functions as a mobile or portable fixed lighting environment. Specifically designed for jewellery photography, the lightbox features a turntable that allows one to capture 360-degree live videos of products using a mobile phone. Users may directly upload the videos and photos on their social media channels or

share those with customers. The table inside the lightbox measures 15cm by 15cm, which makes it suitable for 95 percent of the jewellery products on the market. Picup Media is the Official Product Photo Partner for the 2019 editions of Asia’s Fashion Jewellery & Accessories Fairs – March & September, and the June and September Hong Kong Jewellery & Gem Fairs. To know more about 3FJ’s GemLightbox product photography service, send your inquiries to: pressjgf-hk@ubm.com

Asia's Fashion Jewellery & Accessories Fair - March 2019 Fair Dates & Opening Hours

27. 2. - 1. 3. 2019	1000 - 1800
2. 3. 2019	1000 - 1700

*Registration counters will be closed 30 minutes before the fair ends. Venue Halls 3 & 6, AsiaWorld-Expo, Hong Kong International Airport, Lantau Island, Hong Kong For inquiries: Marketing Communications Department, Jewellery Fairs, UBM Asia T +852 2585 6197  F +852 3749 7318 E pressafj-hk@ubm.com  W https://exhibitions.asiafja.com/3fj/en-us/ About UBM Asia’s jewellery fairs Asia’s Fashion Jewellery & Accessories Fair – March (3FJ) is organised by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organiser in the world. Please visit www.ubm.com/asia for more information about our presence in Asia.